Web-Design Website visitors have a very short attention span and if you want them to stick around then you have to make it easy for them to do what they want or find what they want. Here are some things to consider when designing or re-designing a website. Home Page Your home page (at www.yoursite.com) will often be the landing page for your visitors so this is where you have to show (not tell) what you do, and why the visitor needs to read more. Bear in mind the extremely short attention span of your visitor. Now you have the visitor on your site, the next desired action is generally to have that visitor click on something. So make where you want them to click prominent and clear. Information Architecture is key The way your information is organised on your site should be the starting point for web design. The navigation should be clear and consistent. Bear in mind the 3 click rule which says that any page on a website should not be more than 3 clicks away from the home page. Clarity is important. If the visitor gets lost, the user is having a poor experience. Keep a clear visual hierarchy. It should be clear to the visitor which categories fall into which parent pages. Sometimes a topic can relate to more than one category, so try to make it as intuitive as possible. Keep the home page clickable with one click from wherever the user is. The concept of ‘visual affordance’ is important here. This is where the visual design of an object indicates at some level how to use it. A good example of this is the shopping cart icon on an ecommerce site. The shopping cart image is meaningful to users as the convention is used to show where you go to fulfil the purchase. Utility and usability The concepts of ‘utility’ and ‘usability’ in web design are different. Utility is about the ability to do lots of useful things on a site. Usability is about how easy it is for users to actually do these things. A visitor is less likely to make contact if that contact is not easy to find. A visitor is less likely to buy if they are interrupted along the purchase path. For ecommerce in particular, once a visitor is engaged in the buying process, that process should have the minimum number of steps. Requests for extra details result in user frustration at a critical time in the user journey. Visitors on the move Have you tried to look at your website using a smartphone? Take a look and if you can’t see what you’re about (and you have an advantage) perhaps investigate options to render it for a mobile browser. Traffic from mobile devices is on the increase and is only going to get bigger, so you should start planning for this now. Bounce rates (where the visitor only views one page and then leaves) from mobiles are big. For those who used WordPress in their web design there is a plugin called WP Touch which you can install to render your site in a suitable way. There is also a Pro version of the plugin with enhanced capability. Testing The results of Usability testing can surprise you. Where you think your site’s purpose is clear, getting user testing done can show how wrong you are. It’s difficult to be objective when you’re so close to something. Your web design will benefit hugely from testing and iterating. Google’s website optimiser can be used also to test different variations of a page in terms of which page produces the most visitors who convert, or perform a desired action such as a purchase. ‘Don’t Make Me Think’ This fantastic book by Steve Krug is a great way to get to grips with the principles of Usability. As you’d expect it keeps the reader (user) in mind all the time. About the Author: 相关的主题文章: